Written Projects
Automotive Industry Report
This written sample was created in my Business Communications class in the Spring of 2022, where we were assigned to analyze an industry we were interested in. I chose to research the automotive industry.
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This report covers the industry landscape, major markets, relevant trends, buying habits, and competitive landscapes. The research was conducted using industry databases such as IBIS World and Statista.
BNAD Final Group Project Analysis
This written sample was created in my Business Statistics course in the Spring 2022 semester. It was a final group project that I worked on with four other students. My assignment was the report, as shown on the right. This report details a data exploration, statistical analysis, coefficient interpretations, findings relevance, and recommendations about factors that impact a university's undergraduate graduation rate. The report's goal was to present our excel findings and elaborate on the results. The tableau graphs, as well as the pivot table, were created by my groupmates. This final report was then created into a PowerPoint presentation.
Professional Persona Narrative
This written sample was created in my Business Communications class in Fall 2022 to display who I am as a professional using a survey I conducted from my past mentors, managers, coworkers, and current peers and coworkers.
This persona narrative evaluates my PeopleStyle, personality, 360-degree feedback, and growth goals for reaching my professional persona. It also includes a section for personal growth and what I want to improve on moving forward.
Theranos Case Reflection
This written sample was a case reflection around the company Theranos created in my Strategic Management course in Spring 2024. For this assignment, we were tasked with watching the Theranos documentary and writing a reflection on the the corporate governance structure of the organization.
Customer Persona and Journey
This written sample was was created in my Marketing Communications class in Fall 2024. The task for this assignment was to identify a target customer and identify their person and journey. My group focused on the customer persona for the company Boeing with an emphasis on the customer purchasing a private business jet. The journey was based on the 7 steps in building a story brand and connecting with the hero of our story.
Marketing Plan
This written sample was was created in my Marketing Management class in Fall 2024. The task for this assignment was to complete a marketing plan for a new product from a list of companies. My partner and I decided to focus on the Ring Always Home Camera for this assignment.
Visual Projects
Tableau Sample
This technological sample was created in my Business Statistics course in the Spring 2022 semester. I used Tableau to create an interactive exploration of open retail spaces in Peoria, Arizona. The worksheet includes a bar graph, pie chart, store location sales map, line graphs, and a final summary with insights that I had found. To view my other tableau work, click here!
Final Communication Plan Presentation
The overarching misalignment my group found was their female employees felt discriminated against in regards to pay and promotional discrimination to their male counterparts.
This last slide describes the benefits of our three solutions. We found that overall, addressing this misalignment will allow our female employees to be heard, feel included and safe in the workplace, and give an opportunity for growth and encouragement from outside industry leaders.
This visual sample featured in the gallery above is the full slide deck for my Eller team's Final Communication Plan Presentation for our Business Communications course in the Fall of 2022. I designed all the slides in the presentation above, and my group mates and I created the content based on our presentation sections. The slides labeled with an * are the content slides I created. This presentation displays my team's recommendations for a narrative misalignment in our assigned company, Oracle. Please feel free to click the gallery above for more detailed information on each slide!
Undergraduate Professional Video
The video above is a brief overview of my journey toward becoming who I am today. My Business Communications course provided me with the opportunity to reflect on my experiences through the creation of this video. This story reflects on the opportunities and experiences I have had and why I ended up at the Eller College of Management, majoring in Business Management.
Entrepreneurship Short Film - Lucid Dreams Lab
This technological sample was created in my undergraduate Entrepreneurship course in the Fall 2023 semester. I utilized Adobe Premier Pro to connect the different scenes into one cohesive film. This project revolved around creating a new product, that doesn't exist in the market with an emphasis on utilizing new AI technology to disrupt the market. Our group focused on a dream mask to bring your subconscious dreams to life. This short film depicts our product and features of our service.